Russian social programme included in UN database of good practices

The MTS social programme recognised as one of the best United Nations practices


The MTS flagship social programme for children and adolescents, Generation M, has been included in a database of good practices compiled by the UN on 17 sustainable development goals, the MTS Press Office reported on 24 June.

Practices from the database are projects that can be implemented worldwide in order to “contribute to the 2030 Sustainable Development Agenda”.

The Generation M programme has been recognised as one of the world’s best projects for achieving five sustainable development goals, namely: “Good health and wellbeing”, “Quality of education”, “Reducing inequality”, “Sustainable development and human settlements” and “Sustainable development partnerships”.

Generation M is a project and platform for developing the talents of children and teenagers by organising competitions, masterclasses and interactive activities in 15 different creative fields.

Thirty million children from all over Russia have participated in the project’s online educational courses. For some, this has been an opportunity to exhibit their work in the Tretyakov Gallery, to go to university or meet famous Russian cultural figures.

All online activities which are part of the initiative – competition work, likes and reposts – are converted into money by the MTS and used to help pay for the treatment of seriously ill children.


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